WEbinar

Finding Growth in Uncertain Times

How alternative data and predictive analytics are opening opportunity

Explore the transformative power of Accelitas® and Equifax's data alliance for a smarter lending approach in this One-Pager.



In this webinar, panelists Bob Hofmann (Credit Risk Consultant at Equifax), Tom O'Neill (Risk Advisor at Equifax), Jimmy Williams (Chief Revenue Officer at Accelitas), and James Cook (VP of Product Management at Accelitas) discussed methods in which lenders looking to grow in this volatile market can access to actionable intelligence to identify non-traditional creditworthy borrowers, make more informed decisions, and better manage risk.

The panelists highlighted:

  • How unique sources of alternative data can provide an accurate and complete picture of non-prime customers

  • How insights into transaction-based payment performance can lower lending risk and cost

  • How predictive analytics can leverage alternative data to lower default and improve conversion rates

  • How custom models can be tuned to adapt to market changes

  • Actionable steps you can take to incorporate alternative data into your decisioning


Speaker Bios

Tom O'Neill, Risk Advisor | Equifax

Mr. O'Neill brings over 20 years of experience leading analytic consulting engagements within Financial Services and other industries. As Risk Advisor at Equifax, O’Neill provides analytic thought leadership to client senior management, public forums, and various industry and advisory councils. While at Experian upon the onset of COVID-19 and resulting in the CARES Act, Tom became responsible for producing weekly market insight summary reports for client groups spanning industries and lifecycle stages. 

Bob Hofmann Credit Risk Consultant | Equifax

Mr. Hofmann has been with Equifax for 17 years in a number of roles ranging from Analytics and Consulting to Sales Management in the Risk and Marketing spaces, for both small and large financial institutions and telecommunications companies. Since mid 2020, Bob has been leading the analytic and market tracking of Buy Now Pay Later as part of Equifax’s Fintech practice. In 2023, he joined Equifax’s Specialty Finance Division, helping lenders safely expand access to credit for consumers through the use of alternative credit data sources.

James Cook, VP Product Management | Accelitas

Early in his career, Mr. Cook realized that being in a finance department was just counting numbers and not making business decisions. So, he moved into product management, where he could enjoy high-pressure problem solving in risk-driven marketplaces. His experience in payments, identity management, fraud prevention, and data analytics (First Data, Fiserv, LexisNexis), made him extremely qualified for the mission at Accelitas. Because he can wear more hats and have more direct impact at Accelitas, James believes he can better leverage his experience in more productive ways.    

Jimmy Williams, Chief Revenue Officer | Accelitas

Jimmy leads the Accelitas new business and client growth team. Before joining Accelitas, Mr. Williams was part of the Emerging Payments & Strategy team at Bank of America. Prior to this, he held various client-facing leadership roles at First Data over a span of 18 years to include the Money Network product, TeleCheck, and Merchant Services suite of payment acceptance solutions covering markets ranging from Small Business to National/Global.